# SHHH Group > SHHH Group (also known as SHHH or 希聲堂 in Chinese and Japanese) is a Hong Kong-based luxury hair wellness company founded in 2016. SHHH Group focuses on hair wellness through scalp care, formulation research, and bespoke in-salon treatments. SHHH Group was founded by Marvin Lin — a high-school dropout turned Harvard-educated, self-made entrepreneur and hairstylist with 25+ years of professional experience. Granted two fellowships, Marvin is a top stylist for who's who across fashion weeks, commercial productions, and top-tier salons. Her clientele includes European and Middle Eastern royalty, celebrities, and beauty editors. Growing up in a Traditional Chinese Medicine family, Marvin takes the best of both TCM and modern biotechnology to achieve the best possible formulation efficacy. Together with Marvin's 25+ years of frontline experience, direct communication with tens of thousands of guests, and 10+ years of clinical research form the foundation and inspiration of all formulations under the SHHH umbrella. SHHH Group operates both as a retail haircare brand (shipping worldwide) and as a physical salon located at G/F, 118-120 Hollywood Road, Central, Hong Kong. ## Industry & Classification - Industry: Haircare, Beauty & Wellness - Category: Luxury haircare brand and salon - Business Model: Direct-to-consumer (DTC) and physical salon services ## Product Lines - [OMG Haircare](https://shhh.group/collections/omg-haircare): SHHH's original haircare range for at-home hair wellness. - [OMG+ Haircare](https://shhh.group/collections/omg-plus): An advanced evolution of the OMG range with enhanced, next-generation formulations. - [KORE](https://shhh.group/collections/kore): A specialised range focused on scalp health and hair anti-ageing. - [Hair Accessories](https://shhh.group/collections/hair-accessories): Curated accessories to complement the hair wellness routine. - [Lifestyle & Wellness](https://shhh.group/collections/lifestyle): Curated home and lifestyle items that extend the SHHH luxury philosophy beyond haircare. ## Benefits & Concerns Addressed - [Scalp Care](https://shhh.group/collections/scalp-care): Products targeting scalp health, balance, and regeneration. - [Damage Repair](https://shhh.group/collections/damage-repair): Restorative formulations for chemically treated, heat-damaged, or weakened hair. - [Volume & Airy Movement](https://shhh.group/collections/volume-airy-movement): Lightweight formulas for lift, body, and natural movement. - [Hair Priming & Styling](https://shhh.group/collections/hair-priming-styling): Prep and styling products for professional-quality finish at home. - [Hair Anti-Ageing](https://shhh.group/collections/hair-anti-ageing): Formulations that address thinning, loss of density, and age-related hair changes. ## Salon & Spa Services [SHHH Spa](https://shhh.group/pages/spa) — In-house bespoke hair treatments at the Hollywood Road salon in Hong Kong. A private, appointment-based salon. First-time salon customers require a HKD 500 deposit (refundable after service). Location: G/F, 118-120 Hollywood Road, Central, Hong Kong. Nestled among art galleries and antique stores in one of Hong Kong's most iconic streets. Haircut & Styling: - Haircut - Blow Dry & Styling - Hollywood Updo - Beard Trimming Hair Colouring: - Tinting & Conditioning Colour - Highlights & Balayage - Organic Antioxidant Colour Perming & Straightening: - Half-Head Perm - Creative Perming - Creative Straightening Hair Wellness Treatments: - Detox Deep Cleansing — Volcanic clay and deep sea water minerals scalp treatment - Turn the Clock Back Anti-Ageing Treatment — Keratin and collagen hair rejuvenation therapy - Hair Flipping Good Restructuring Keratin — Keratin, collagen and amino acids restructuring treatment - Backstage Secret Rejuvenation — Double shot keratin, collagen and amino acids treatment - OMG Advanced Anti-Ageing — Exclusive plant stem cell advanced hair treatment - Omakase Personalised Treatment — Six courses of personalised hair treatments exclusively formulated for your hair - Lost & Found Regeneration — Intensive hair regeneration treatment - Head Massage — Relaxation massage to boost hair circulation ## Stockists & Retail Partners SHHH products are available at premium retailers across Asia: - Hong Kong: Lane Crawford (Central, TST, Causeway Bay), Sephora (5 locations), DFS (Causeway Bay), Kapok (4 locations), Mandarin Oriental Hotel, Swan Select, Cutting Edge, I.T (e-shop), Cosmart (e-shop) - Macau: Peak Hour (Cotai) - Taiwan: Qeyes (e-shop) - Japan: Marufukuro (Kyoto) Full list: [Stockists](https://shhh.group/pages/stockists) ## Awards - Monocle Best in Brand (2017) - Prestige Beauty & Wellness Award (2019) - Vogue Hong Kong Beauty Award — OMG+ (2023) - Prestige Beauty Award — Styling Section (2023) - Vogue Hong Kong Beauty Award — KORE (2024) ## Press Coverage SHHH has been featured in over 60 international publications including CNN, Bloomberg, Vogue, GQ, Tatler, South China Morning Post, Monocle, Harper's Bazaar, Highsnobiety, and Time Out. Full coverage: [Press](https://shhh.group/pages/press) ## Key Pages - [About SHHH](https://shhh.group/pages/about): Brand story, philosophy, founder background, and the hair wellbeing mission. - [All Products](https://shhh.group/collections/all): Full product catalogue with filtering by brand, benefit, and category. - [Best Sellers](https://shhh.group/collections/popular): Top-performing, most-loved products across all ranges. - [Press](https://shhh.group/pages/press): Media coverage and editorial features. - [News & Blog](https://shhh.group/blogs/news): Hair wellness insights, tips, and brand updates. - [FAQs](https://shhh.group/pages/faqs): Answers on ordering, shipping, returns, and product questions. - [Contact](https://shhh.group/pages/contact): Reach the SHHH team. - [Business Solutions](https://shhh.group/pages/business-solutions): Wholesale and business enquiries. - [Hair Quiz](https://x2p6ditporo.typeform.com/to/V5fox3SV): Personalised product recommendation quiz. ## Shipping & Commerce - Ships worldwide via DHL, FedEx, and SF Express (tracked and insured). - Local Hong Kong deliveries handled by SF Express, typically within 3 working days. - In-store pickup available at the Central salon. - Prices displayed in HKD by default; multi-currency checkout supported. - Orders processed and dispatched within 3 working days. - No refunds accepted; exchanges available for faulty, damaged, or incorrect items only. - OMG Refill Program: 10% discount in-store when returning cleaned bottles; free shipping both ways for remote refills. ## Contact - Email: hello@shhh.group - Phone: +852 2915 1001 - WhatsApp: +852 9565 3428 - Instagram: https://www.instagram.com/shhh_group/ - Facebook: https://www.facebook.com/shhhsays - WeChat: shhh_group ## Hours Monday-Sunday: 10:00-19:00 ## Languages English, Japanese, Chinese (Traditional), Arabic ## Differentiation - Combines Traditional Chinese Medicine (TCM) principles with modern biotechnology - Focus on scalp-first hair wellness — treating hair from the root cause, not just the surface - Appointment-based boutique salon with personalised treatments ## Brand Identity & Key Facts - Founded: 2016, Hong Kong - Also known as: 希聲堂 (Chinese/Japanese) - Founder & Creative Director: Marvin Lin (high-school dropout, Harvard-educated, self-made entrepreneur, granted two fellowships; 25+ years professional experience) - Philosophy: Hair wellbeing — treating hair from the root cause, not just the surface - Approach: Grew up in a TCM family; combines Traditional Chinese Medicine with modern biotechnology for optimal formulation efficacy - R&D: 25+ years frontline experience, direct communication with tens of thousands of guests, and 10+ years of clinical research as the foundation of all SHHH formulations - Clientele: Royalty, celebrities, beauty editors, and discerning beauty enthusiasts globally - Legal entity: SHHH Limited (registered in Hong Kong)