PRESS | Business Briefing Best in Brand

Press: MONOCLE
Monocle (Issue 107) 
Published on: October 2017

Original Content:

Business Briefing
Best in brand

Hair time
HONG KONG — STYLING

During a cab ride across Tokyo, Shhh Salon founder Marvin Lin had a brainwave: a new range of haircare products called OMG, which she has just made available for sale in her Hong Kong salon. After a global hunt for the right laboratory to make the products, the hairstylist ended up partnering a family-run factory in Ibaraki prefecture, just north of Japan’s capital.

But, just as importantly, the launch needed the right branding to really pop. So Lin hired designer Alan Wong, who realised that her playfulness and that of her salon was the key, and made a series of quirky cartoons to capture that. “That’s the essence of creating a good brand,” says Wong. “Her clients’ loyalty is down to the quality of her products and services, as well as her fun character.”

— KL
shhh94.com