Chemical & Color Survival Guide

Q: Marvin, your hair is constantly bleached and coloured in blue, purple, silver, and other high-impact shades, yet the texture looks healthier, bouncier, and more alive than many people's natural hair. How is that possible?

A: When I travel to other cities, I am often stopped by people who are curious about my hair. They are surprised that it can be so heavily coloured and bleached, yet still look healthy, soft, and full of movement.

My secret is not really a secret. Like anything truly good, it comes from long-term care. Bleaching and colouring are not gentle processes. They challenge the hair structure, the scalp environment, and the overall resilience of the hair. That is why I believe aftercare cannot be treated as an afterthought. It has to become part of your daily ritual.

Consistently using our SHHH formulations makes a huge difference. Some people feel an immediate change after the first use. Some see visible improvement after a week. Others notice the transformation after a month. It depends on the condition of the scalp, the level of chemical damage, and how consistent the routine is.

But I am very confident in this: our OMG, OMG+, and KORE formulations can significantly improve the look, feel, and manageability of the scalp and hair when used consistently. Healthy-looking hair is not created by one dramatic rescue treatment. It is built through small steps, repeated every day.

I understand why people want instant results. We all do. But I am a strong believer in the compound effect. The right formulation, used consistently, can gradually transform the condition of your scalp and hair. That is how chemically treated hair can still look alive, polished, and full of energy.

Q: I colour, bleach, or chemically straighten my hair regularly. Am I permanently destroying my hair longevity?

A: If you are relying on standard commercial hair care, yes. Chemical treatments force open your hair's protective cuticle layer and alter its internal disulphide bonds to deposit colour or change texture. This process leaves the hair shaft porous, brittle, and highly susceptible to oxidative damage. Furthermore, chemical run-off during salon services frequently irritates the scalp. This causes low-grade, silent inflammation that hardens the collagen around your roots, chokes out hair follicles, and accelerates premature shedding.

Q: How does OMG+ GLOSSY help repair and protect chemically treated or damaged hair?

A: OMG+ GLOSSY from SHHH is specifically formulated to counter the destructive effects of chemical processing. It conditions and rebuilds brittle, damaged hair from within, targeting the porous shafts left behind by dyes and straighteners. By minimising frizz and deeply nourishing each strand, it leaves your hair silky, plump, resilient, and significantly more protected against future breakage and shedding.

Q: What makes the upgraded OMG+ GLOSSY formula different from standard commercial hair care?

A: The upgraded OMG+ GLOSSY formula delivers maximum restoration with clean, powerful ingredients. It features a 150% increase in active ingredients and is made of 96% naturally derived ingredients. To protect your hair longevity and prevent scalp irritation, it is completely free from 9 common harsh additives: PEGs, SLS, DEHP, phthalates, silicones, parabens, paraffin, mineral oil, and artificial colours.

Q: How should I use the Glossy Treatment?

A: To achieve the absolute best results, apply the treatment to your hair after shampooing (you can use a bit more on areas that feel particularly dry or damaged). Separate your hair into sections with your fingers and gently smooth the treatment down your strands — this technique helps the nutrients absorb much more deeply. Massage and smooth the hair like this for 1 to 3 minutes, then clip your hair up. You can then continue with the rest of your shower routine or other tasks, allowing the treatment to infuse for 5 to 15 minutes before rinsing it out thoroughly.

Q: What is the most effective way to reverse intensive chemical damage at a professional level?

A: While a meticulous at-home OMG+ routine provides your essential daily defence, reversing deep chemical trauma requires the intensive cellular care of a professional hair spa at SHHH (G/F, 118-120 Hollywood Road, Hong Kong). Trusted by European royalty, elite executives, and global tastemakers, our specialised spa treatments use advanced, clinical-grade protocols to deeply detoxify the skin and drive active bio-ingredients deep into the dermis. Protect your investment in your hair's colour and structure by making a reservation today for a dedicated hair spa session.

• SHHH: G/F, 118-120 Hollywood Road, Hong Kong

• Phone: (852) 2915 1001

• WhatsApp: (852) 9565 3428