The Founder's Blueprint from SHHH

Q: I see Marvin Lin highlighted across international press like VOGUE and Tatler. What makes her approach to hair care so radically different?

A: Marvin Lin, Founder and Creative Director of SHHH, completely upends the traditional beauty industry by looking at hair care through the dual lenses of clinical biochemistry and holistic health. As the descendant of a Traditional Chinese Medicine (TCM) family, she profoundly believes that "internal conditioning" and "external care" are equally essential, naturally understanding the concepts of vitality, balance, and Yang Sheng 「養生」 (nurturing life at its roots). To ground this heritage in definitive modern science, she completed the prestigious Harvard Medical School HMX programme in Biochemistry with a Distinction. This rare, powerful convergence of Eastern wisdom and Western biotechnology is exactly why her formulations have disrupted the luxury hair care landscape. Her dedication culminated in over a decade of collaborative research and development with leading global laboratories to pioneer high-performance hair care solutions. Among these is her award-winning OMG+ series, which has snapped up the VOGUE HK Beauty Award for "the best luxury anti-ageing care brand" for three consecutive years. In recognition of her groundbreaking contributions to the hair and beauty industry, Marvin has also been honoured with the Fellowship in Beauty Science from the Global Academy of Innovative Enterprises [FAIE (BSci)] and the Fellowship of the Social Enterprise Research Academy (FSERA) two years consecutively.

Q: How do I choose between the SCALP, AIRY, and GLOSSY from SHHH?

A: Marvin Lin designed the three distinct OMG+ lines to function like a personalised clinical prescription, allowing you to target your precise atmospheric and biological challenges:

• OMG+ SCALP: This formula deep cleanses and rebalances the scalp environment, while rejuvenating and fortifying hair roots for optimal hair growth.

• OMG+ AIRY: It pumps in structural volume and deep hydration, giving you energised, bouncy strands with a gorgeous, weightless lift that laughs in the face of heavy summer humidity.

• OMG+ GLOSSY: The ultimate first-aid kit for compromised or heat-stressed hair. It works at a molecular level to rebuild your hair fibres from the inside out. It delivers genuine, deep nourishment to leave strands visibly plumped, structurally resilient, and exceptionally silky.

Q: What is the defining difference between the original OMG and the upgraded OMG+ collection?

A: OMG+ is the upgraded version of OMG released in 2022. The main difference between the first and second generations is that the active ingredients have been increased by 150%, with natural ingredients making up at least 96% of the formula.

Formulated with two types of plant stem cells and low-molecular repair components, the second generation contains up to 90% functional beauty ingredients per bottle. It penetrates deeply into the scalp and hair core, delivering faster and more effective results.